Category Archives: Reading list

What it takes one man a lifetime to learn, it’s possible to learn in one book and that’s powerful, so here’s a few of my fav’s.

2015 My Year of No Goals


If you’ve been following this blog for a while or you know me personally, you will no doubt have realised that I am a stickler for a plan. I am a planner, my life has been mapped out with plans and much of what I have achieved in life to date has been the result of a plan.  So yes I like plans, they have served me well and if you’re not a planner there are huge benefits to having a plan as I’m sure you already know, they can significantly impove your productivity in life and in work and are well worth considering.

However, like most things in life there are pro’s and con’s and one of the con’s of planning is that if you take them too far they can confine you. Every year ever since I can remember, on the 31st of December I have taken time out to write out a series of goals for the proceeding year and assessed how I’ve faired that year, based on the goals set on the 31st of December the previous year. Once I got married I would hijack my husband for an hour or two to define the visions he had for our family for the next year. Now, my husband is a visionary, he’s just not as formal as I am, so  I can’t say he finds this yearly request riveting lol. Where as I will request a meeting for everything (including sending him  Outlook meeting requests for date nights) he likes to flow a little more freely. This year  I will be taking a leaf out of his book.

For the first time in my adult life, today  I will not be setting concrete goals for 2015. I have absolute clarity on the direction God is taking me, and I know without  a shadow of a doubt that 2015 will be a year of radical change, but I’m just getting ready to flow with God in  a way that I never have before. The thing about a plan is that it can cause you to close yourself off to great opportunities because they don’t fit neatly into your box. I sense that 2015 will be a year of divine opportunities, unexpected opportunities and even mind blowing opportunities. I’m reminded of the words of Isaiah:

Isaiah 55:8-9 New International Version (NIV)

8 “For my thoughts are not your thoughts,
neither are your ways my ways,”
declares the Lord.
9 “As the heavens are higher than the earth,
so are my ways higher than your ways
and my thoughts than your thoughts.

I’m getting ready to enter my year of flow and I’m excited about it!

As you get ready for 2015 listen to what God is speaking to your heart, if you get quiet enough you’ll hear it, often it takes the form of a deep sense of peace or an innate sense of knowing. He has a plan for you that is more wonderful than you can comprehend and he wants to communicate it to you directly. So on that note there are two books that I highly recommend you read, both have impacted me tremendously and I believe reading them will profit you greatly:

  1. Living as a Spirit: Hearing the Voice of God on Purpose by Chris palmer
  2. Hearing God: Developing a Conversational Relationship with God by Dallas Willard.

Finally, thank you for visiting this blog I realy appreciate it and I pray you have a phenomenal 2015!

Love and blessings,
Katrina x

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Here’s to the Next Generation of Generals

God's generals

I’ve never really been into celebrity culture or had a tendency to idolise other men and women, I believe we are all frail and fallible. There are many people that I look up to and consider worthy of honour, like my parents and pastors but there is only one worthy of worship, God (Yahweh).

I do however believe that there are some great human beings in this world that we can learn from. These individuals may be near or far, prominent or obscure, but we must grasp every opportunity to learn from them, because all great leaders learn to follow first.  This requires being humble enough to serve others and learn from those that have gone before us. Working hard towards making someone else’s dream come true before realising our own, building credibility with others, being consistent and having integrity – developing character.

“Character is more important than power, power will kill you without character” – Myles Munroe

I think the definition of a great leader is subjective, for some it’s embodied in celebrities like Beyonce and for others political figures like President Obama. For me it’s simply someone  with the capacity and character to effect positive and lasting change in the lives of those they encounter. Someone that hones their gifts and utilises them to their full potential. Someone that leaves a legacy for future generations and not just an inheritance.

Great leaders are few and far between, Dr. Myles Munroe was one of them. He had many accolades but that’s not why I call him great, he was great to me because his life and work impacted me profoundly. Only a great leader can shape the lives of people they’ve never met,  and that he did.  His work introduced me to a Jesus I never knew, it taught me the purpose and power of being a women, and it enlightened me regarding  what it means to have vision and not just dreams – I encourage you to invest in his work.

Myles Munroe  passed away this week and I felt weak and utterly wounded when I heard the news. Men like him are rare and when they depart from this world it is very much our loss. I never knew him and yet I will miss him, miss the fact that we’ll never hear another sermon from him and they’ll never be another book.

Just yesterday I was thinking about the number of great prominent leaders that have passed away this year and all I could think is that God must be raising up a new army of generals. I intend to be one of them – how about you?

“The future is not ahead of you it’s inside you”- Myles Munroe

I am 32 years old and I consider that these 32 years have been training, don’t get me wrong God has blessed me with some significant wins and I am very grateful. However, I also realise that I’ve not yet got to the main event, but I see it on the horizon!

“See beyond your eyes and live for the unseen. Your vision determines your destiny” – Myles Munroe

So Here’s to the next generation of generals.

“The future is not ahead of you it’s inside you”- Myles Munroe


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Good leaders are like gold miners

Panning for gold in teams

The difference between good and great, mediocrity and excellence  is often in the detail and the subtle nuances of behaviour. It is a crucial part of a leaders role to be able to detect these nuances and bring out the best in their team members.  To do so you have to look very closely, it reminds me of panning for gold.

The problem is, the closer you look is the more you see, not only does the gold show up, but so does the dirt. When goldminers are looking for gold they have to sift through a lot of dirt and debris, in the same way good leaders often have to sift through mistakes, character flaws and other shortcomings to get to the gems in their teams. This can be quite tedious and often painful, but if we remain patient the gold soon begins to emerge.

This has been one of those weeks where I’ve uncovered a lot of dirt, both in myself and in others and I’ve had to remind myself to continue panning for gold  - if you can relate here are three reminders for you too!

1. There is always treasure to be found

Teams are inherently dysfunctional as Patrick Lencioni points out in The Five Dysfunctions of a Team: A Leadership Fable, because they are made up of flawed individuals, no matter how talented we are, we all have flaws. But the good news is the greatest treasure is not in one person as much as it is in the collective capability of the team, good leaders can get the team rowing in the same direction and this is often where the gold lies. Difficult to get to, but definitely attainable. I highly recommend reading Patrick Lencioni’s book for practical advice on how to accomplish this.

2. Gold never just shows up there is always a refining process

The process of refining gold involves removing all impurities, which requires purification through fire. If you want pure gold there are no shortcuts. It reminds me of the Storming phase of team formation.

Forming Storming Norming Performing

Storming often starts where there is a conflict between team members’ natural working styles. In this phase team members may challenge your authority, or jockey for position as their roles are clarified. It can be a frustrating time for all involved but it’s a natural part of developing a high performing team.

2. Uncover your gold and let it shine

Mathew 5:15 (NLV)
No one lights a lamp and then puts it under a basket. Instead, a lamp is placed on a stand, where it gives light to everyone in the house

You can’t motivate people. The best you can hope for is to inspire them with your actions (wise words borrwoed from 38 Life Lessons I’ve learnt in 38 years)

So this week, I fully intend to keep mining for gold, I hope you do too.


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Street Smarts for Small Businesses

steps to success

The smart person learns from his or her mistakes, a wise person learns from other peoples mistakes

I believe the best way to learn how to be great at something is to seek the advice from those that have successfully gone before you, not to imitate them, but to follow the principles that have made them successful. This is why mentors and also books can provide invaluable help and resources on our journey to achieving our vision and goals. One such book I recently came across is Street Smarts: An All-Purpose Tool Kit for Entrepreneurs by Norm Brodsky and Bo Burlingham.

The reason I found the book so useful was because it is based on practice not theory. Brodsky himself is a veteran entrepreneur, has been a mentor to a number of successful entrepreneurs, and in addition to co-authoring Street Smarts is a columnist and senior contributing editor for

There are so many gems in this book it was difficult to select just a few so the best advice I can give you is to get the book! But until then here are three things that really resonated with me:

My three favourite principles

1.       Spend your time going after high margin customers let the low margin customers come to you and then negotiate the price up.

This typically means focusing on customers that spend more, but probably buy less. i.e. the customer that buys from you whether your product is on sale or not. These customers are probably more valuable to your business than the serial bargain hunter who only buys during the sale. It is better to spend your time building relationships with the former and letting the latter come to you.

Why? Well, as Brodsky and Burlingham explain, gross profit (the net sales minus the cost of goods and services sold) is the most important figure for a small business; all expenses are paid out of gross profit. To illustrate, if your product costs you £20 to make and you sell it for £35 you are obviously making a decent profit margin, if you sell the same product at £21 even if you sell more, the picture isn’t so rosie. The lower price will undoubtedly attract more customers but this may not actually be of benefit to your business, because not only are you making significantly less profit on each sale (which may not be enough to cover expenses), but you are also having to service significantly more customers which may erode the minimal profit you received from the sale. Yet many small businesses make the mistake of going after lots of low margin sales, these sales look good initially but could actually be costing your business. Better to have few high margin customers than many low margin customers. This is why I’m not a fan of competing on price, as it erodes value for your business and your market. I personally will always compete on value.

2.       There is ONE opportunity you should be thinking about at the beginning of any business

Emotion causes you to want to jump on every new opportunity that arises, but as Brodsky and Burlingham state “the numbers (as discussed above) will help you balance your emotion”.

Most entrepreneurs are ideas people so they tend to struggle with focusing on one idea at a time, perhaps you can relate :) however, When you have limited time and limited money as is the case for most small businesses, focus is a must.

Focus and discipline are more important than chasing opportunities when building a business– a plan helps you do this. As Brodsky and Burlingham state; “eventually your business will grow so strong that it won’t need you, and then you can chase opportunities to your hearts content”.

3.       First mover advantage is overrated

You often hear that to be successful you need a unique product or service or you should choose a business with as little competition as possible. Brodsky advices the opposite, because there is nothing more expensive than educating a market. This one’s definitely food for thought :)

These three principles barely scrape the surface of what the book has to offer, so if you’ve recently started a business or are planning to do so in the near future then I can’t recommend this book highly enough.

If you do decide to read it, please come back and let me know what you think and what your favourite principles are.

Speak soon,

PS:here’s Norm Brodsky’s Twitter handle @NormBrodsky if you wish to follow him.

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What Definition of Love Are You Working With?

definition of love

My favourite inspirational fiction writer is an author called Francine Rivers, she is responsible for writing one of the most beautiful works of fiction that I’ve ever read, a book called Redeeming Love (I encourage you to read it). The book highlights and illustrates a romantic love that is rear in our society; a love that many don’t even know exists. It paints a picture of love that caused me to ask the question, what definition of love are we working with?

Before I delve into the meat of the matter, a bit of background. The book is based loosely on the Biblical story of Hosea and Gomer.  In the Bible we are told that God asks Hosea, a righteous man to marry a prostitute. Hosea does just that and marries a prostitute called Gomer. Hosea loves Gomer but in return, she returns to prostitution and conceives a number of children with men other than her husband.

In the words of Guvna B; ‘Gomer was flirting and merking the heart of this man’ and at first glance it looks a lot like liberties, not love. But in Hosea 3:1 we see this;

The Lord said to me, “Go, show your love to your wife again, though she is loved by another man and is an adulteress. Love her as the Lord loves the Israelites, though they turn to other gods and love the sacred raisin cakes.”

Wow, that’s how deep a man should love his wife. And that’s how deep God loves us. I have to confess, that level love is almost too deep for me to wrap my head around. That degree of love can only come from God and someone who knows God.

God is love (1 John 4:8) and He shows us how to love by first loving us (I John 4:19), He gives us the blueprint. The love we have for others should then come out of that. For me that’s why only a man that knew God would do (but that’s another story for another day).

I’ll leave you with this thought: the next time someone tells you they love you, it would be wise to ponder the question, what definition of love are they working with?

Truth be told a lot of what we call love is counterfeit; a poor imitation of the real thing. A lot of women are walking around with Pink Lips & Empty Hearts because they settled for a love that was counterfeit, don’t be one of them. Get to know the author of love and in due season he’ll introduce you to a romantic love like no other – I know.


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Listen To Your Market But Don’t Lose Sight Of Your Vision


I was led to write this post based on this quote I recently read in a book called Founders at Work: Stories of Startups’ Early Days:

“ It’s good to be market-driven in the sense that you should know what’s going on, but you can’t let your customers drive your product development. You need to be able to develop on behalf of your customers, but they often don’t know what they want.”  - David Heinemeier, Partner at Basecamp (formerly 37 signals)

A lot of times when starting out in business we will do anything to get and keep a customer, because of cause no customers equals no business.

However, it’s so easy to get caught up in just getting a customer that we lose sight of the type of customers that we actually want. All customers are not created equal, some customers are better for your business than others.

Think 80/20 rule,  in most businesses 20% of the customers drive 80% of the revenue, so focus on finding and taking care of those high value customers that have needs that are perfectly suited to what you offer. The best place to start is with buyer personas, what do your ideal customers look like? This ebook 101Handy Questions to Ask When Developing a Buyer Persona will help you to build a picture of your ideal customers that you can use as a benchmark for everything you do.

But before you even get to your customers it’s important to define your vision what is the image of your business that has been placed on your heart?

I like this quote from a book I’m reading by Myles Munroe – The Principles and Power of Vision;

“To find your vision you have to look within yourself where God has placed it. The key is this: God’s will is as close to us as our most persistent thought and deepest desires”

Don’t let anyone distract you from the vision not even your customers. I say this because many business owners have ended up with businesses that they never intended to have, because they allowed customers or others to dictate or derail their vision. It’s great to get customer opinions and a lot of times their suggestions will make parts of your business better. But it’s important to know when to say no. If you realise that a customer wants something beyond what you offer, if it’s outside the scope of your vision for your business, don’t be afraid to direct them to a competitor that may be better suited to accommodate their needs. Often you’ll be doing yourself a favour and them too in the long run.

We have been conditioned to think that the customer is always right, in actual fact they are not. As stated in the quote at the beginning of this post, quite often they don’t know what they want. How many of us knew we needed a smartphone or tablet before Apple came up with the iPhone and iPad?

It can feel as though the customer holds all the cards especially when starting a new business and every new customer feels like you’ve won the lottery, but remember a business transaction is mutually beneficial,  yes the customer is paying you but you are also offering something of value.

My point is this, have a vision and stay true to it – build the business you want not the one you’ve been railroaded into creating. Don’t let gaining customers cause you to lose sight of your vision and the dream that has been placed in your heart.

So I’ll leave you with this, a beautiful example of a company that’s decided to stay true to it’s vision.

Speak soon,


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The Case For Christ

The case for Christ

My story

I was an only child until I was 18 and as a result have always liked my own company and have always had lots of time to just think. I recall pondering deep questions like ‘why are we even here?’ from quite an early age, in fact my mum often says I seemed to live in my head as a child. I could never get my head around the fact that supposedly life was just about living, getting married, having kids and dying. I remember thinking as far back as I can remember that that just doesn’t make sense, surely that can’t be it?

In my early teens I just felt like I needed more – a better explanation, I felt a pull to be in church. My Gran had always brought us grankids to church, a lovely Church of England church, a church that I’m actually really fond of, the church that I got married in. But I knew this wasn’t the church for me – not every church is for everyone it’s not necessarily that one church is better than the other, it’s just that I believe God knows exactly what we need and plants us exactly where we’ll find it, for me that is now Word of Faith UK (yes I’m unashamedly plugging my church lol, come visit).

Anyway, to cut a long story short I found my way to New Testament Church of God in Willesden and gave my life to Christ at 16 and haven’t looked back since. For the first time in my life I felt that I found meaning in life, I found something that made sense to me, and at the centre of it all was ‘Jesus’ so I prayed a prayer that went a little something like this Prayer of Salvation.

So I came to Christ by faith, I didn’t rationalise it, I just felt the pull of God and it was something that I had to do.  I don’t come from a family of avid church goers where church is compulsory, my parents only ever imposed two rules on me ‘do good at school’ and ‘have manners and respect’. Neither have I ever been one to move with a crowd or be easily influenced by others, so this wasn’t about pressure of any kind, I recall I was actually at church by myself that night – this decision was all about me and God.

The Case for Christ

I believe by faith and I try hard to live my life by faith (although I admit I fail sometimes), but I’m also naturally academic so Christian Apologetics (a field of Christian theology which aims to present a rational basis for the Christian faith, defending the faith against objections) has always appealed to me. It always annoys me when people assume that Bible believing, Christ confessing evolution rejecting people like me are uneducated and lack intelligence. What I like about Christian apologists is that they are able to go head to head with the most avid atheists like Richard Hawkins and refute their arguments from a rational perspective.

Ravi Zacharias

One of my favourite Christian apologists is Ravi Zacharias, for forty years Ravi Zacharias has spoken all over the world and in numerous universities, notably Harvard, Princeton, and Oxford University.  He has addressed writers of the peace accord in South Africa, the president’s cabinet and parliament in Peru, and military officers at the Lenin Military Academy and the Center for Geopolitical Strategy in Moscow.  At the invitation of the President of Nigeria, he addressed delegates at the First Annual Prayer Breakfast for African Leaders held in Mozambique. RZIM

Lee Strobel

The title for this post actually comes from a book I read quite a few years ago called The Case for Christ: A Journalist’s Personal Investigation of the Evidence for Jesus by Lee Strobel. The book is about how Strobel a seasoned journalist and former legal editor of the Chicago Tribune, chases down the biggest story in history, asking the question is there credible evidence that Jesus of Nazareth really is the Son of God? Retracing his own spiritual journey from atheism to faith. Definitely worth a read.

CS Lewis

Probably one of the most famous Christian apologists to date is CS Lewis, author of the Chronicles of Narnia, if you didn’t already know, these stories are Christian allegories. I bought myself the The Complete C. S. Lewis Signature Classics: Boxed Set for Christmas and I’m actually looking forward to getting stuck into The Screwtape Letters this weekend. One of his many quotes:

I believe in Christianity as I believe that the sun has risen: not only because I see it, but because by it I see everything else. – C. S. Lewis

Yep that last quote pretty much sums it up. So why have I written this post, well three reasons:

  • This is my blog and it occurred to me that I’d failed to tell you my story
  • To demonstrate that Christianity makes sense on every level
  • To tell you about Jesus, because when you have something good you share it

So I’ll leave you with this:

For God so loved the world, that He gave His only begotten Son, that whoever believes in Him shall not perish, but have eternal life. “For God did not send the Son into the world to judge the world, but that the world might be saved through Him.…(John 3:16-17)

Choose life, choose Jesus.

Love and blessings,


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True Innovation Lies in Teams Not Individuals

team creativity

I love the quote below and believe the truth of it whole heartedly

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
- Peter Drucker

The word I really want to home in on is innovation; innovation is a word that gets thrown around a lot these days but the true meaning of innovation is the process of translating an idea or invention into a good or service that creates value or for which customers will pay (

Innovation often begins with an individual but tends to end with a team

These days everyone wants to be a ‘superstar’ but I believe real stardom lies in teams collectively, no one ever achieved anything significant completely on their own.

One of the most valuable lessons I’ve learnt as a team leader is the value of collective creativity. I’m often surprised at how much better an idea becomes when thrown out to my team for open discussion. I’ve now got in the habit of asking their opinion even regarding issues that I consider myself quite expert in, because they always add a fresh perspective and offer  insights that would have otherwised been lost.

An example of this idea of collective creativity is found in John Adair’s 100 Greatest Ideas for Amazing Creativity, he states;

The Japanese are not noted for their creativity, Indeed, Japanese culture, especially its educational system has traditionally played down individuality. ‘If a nail stands up it will be hammered down’, declares a Japanese probably bluntly…However in groups the Japanese have shown themselves to be remarkably innovative.

Companies like Sony exemplify this ethos.

There is of course always room for individual creativity and of course we all want to shine, but I feel that within an organisation the focus should be on cultivating superstar teams as opposed to superstar individuals. After all people tend to support what they help to create.

PS: John Adair’s 100 Greatest Ideas for Amazing Creativity is definitely worth a read

Speak soon,

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Leadership Lessons from Katharine Graham

Katharine Graham

Now I’m always inspired by women that have gone before me and blazed trails in various walks of life. Katharine Graham, prolific publisher of the Washington Post, is one of these women. I had actually never heard of her until I came across an article by Warren Buffet on LinkedIn last May in which he explained that women are the future of American prosperity. This lead me to find out more about her and in doing so I came across her Pulitzer Prize winning autobiography and I did indeed learn a few leadership lessons.

1.       She was aware of her weaknesses and vulnerabilities

She acknowledged that she lacked business acumen and experience when she was suddenly put in the position of heading the Washington post following her husband’s untimely death. She acknowledged that she had insecurities and viewed herself as inferior to the businessmen that surrounded her. I really appreciated this transparency and honesty, it’s refreshing and something you don’t always expect from someone that was raised in great wealth and privilege and counted a number of US presidents amongst her close friends. I’m reminded that self-awareness is an important leadership quality; it enables you to guard against pitfalls, develop in areas of weakness and play to your strengths.

2.       She persevered and did not give up even in the midst of great difficulty

A common theme throughout the book is Katharine Graham’s endurance, she just kept going. When her husband past away she kept moving forward, throughout President Nixon’s effort to discredit the Washington Post during the Watergate political scandal, she kept going. Through various other difficulties she just kept moving forward. Sometimes there were setbacks, sometimes she moved fast and sometimes slow, but through it all she continued to press forward and there is a great lesson in that.

 3.       She realised the value of advisors and mentors

Even when Katharine Graham didn’t know what she was doing or which way to go, she surrounded herself with people that did and learned from them. Warren Buffet was one of these mentors. In this excerpt from her Personal History it is clear what a huge impact he had on her development as a business leader. I’ve often heard business people say that mentors are a crucial component in business success, and it would seem that was definitely the case for Katharine Graham.

“On September 11th 1974, Both Warren and Don Graham went on the board of the Washington Post Company. No two people were of more help to me over the next several years. And I needed all the help I could get. With most things regarding the business side of the company, I still felt uncomfortable, fragile and vulnerable. Here, Warren really went to work on me. My business education began in earnest – he literally took me to business school, which was just what I needed. How lucky I was to be educated – to the extent possible by Warren Buffet, and how many people would have given anything for the same experience. It was hard work for both of us – Warren admitted that I needed what he called “remedial work” – but absolutely vital for me.”
Katharine Graham, Katharine Graham Personal History, p577

Despite being 677 pages long and tedious to read in places, this autobiography is worth a read. Katharine Graham lived a fascinating life, she was and still is known as one of the most significant female leaders of her time and there is much that can be learned from her Personal History.

Speak soon,

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The Heart of Marketing is the Art of Communication


3 Core Skills the Modern Marketer Must Have

1.   Writing

“A word after a word after a word is power.” 
   – Margaret Atwood

Of all the marketing skills I’ve learnt writing has probably been the most valuable. I started my first marketing job three days after my final university exam as a Marketing Assistant and from day one I was expected to write copious amounts of copy; everything from company profiles, product marketing documents and newsletters, to advertisements, newsletters, press releases and web copy. What astounded me was that I was not taught a shred about copywriting in my entire marketing degree, hopefully things have changed.

Words are powerful and if you learn to use them well in your writing it will give you a solid foundation for all your marketing endeavours.  The ability to write well is more important now then it’s ever been due to the rise of content marketing.  If you’re interested in honing your marketing skills this ebook The Marketers Pocket Guide to Writing Well is a good place to start.

2.   Reading

“To read is to fly: it is to soar to a point of vantage which gives a view over wide terrains of history, human variety, ideas, shared experience and the fruits of many inquiries.”
       – A C Grayling, Financial Times 

Most of my ideas begin with things that I’ve read, not just marketing books but a variety of genres. The more you know is the more you realise that you don’t know and reading is a great way to get in the know. I don’t necessarily mean reading books, it could be industry blogs, magazines and content from thought leaders on social media. The point is that knowledge multiplies at such a rapid rate that if you don’t read, you’re likely to be left behind.

Twitter is my source for a lot of the information I read, it allows me to scan what’s new and drill down to the information that interests me, I simply follow some great people and a few relevant hashtags like #SmallBiz #Marketing etc. Audible is also a good option. The most important thing is that you are regularly updating your knowledge in relation to your customers and market, the channel or medium you use to do this is less important.

4.   Listening

“To succumb to the disease of not listening is to become mentally and intellectually deaf”
    – John Adair

As John Adair states in John Adair’s 100 Greatest Ideas for Brilliant Communication It’s very easy to confuse hearing with listening, the latter is about thoughtfulness and openness towards what’s been said. A lot of times what we call listening is simply what we do while waiting to talk.

It’s amazing how many ideas are stimulated when we truly listen to others, I like this quote by Ralph Waldo Emerson:

“Everyone is my superior in that I learn from him or her”

My point is this; great communication is at the heart of great marketing, master the art of communication and you’re well on the way to becoming a stellar marketer.

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