Category Archives: Marketing

Musings of a Chartered Marketer – insights into the wonderful world of marketing.

Advertising Alive & well Pt4: The Power of Radio

Radio advertising

This is the 4th post in the Advertising Alive & Well series and it’s all about radio. Radio is undoubtedly one of the oldest and most traditional marketing channels, for that reason many will omit it automatically from their marketing mix.  In the current culture where Human to Human marketing and online channels are seen as the cure all to the failings of traditional marketing, channels like radio can be dismissed all too quickly. So in this post I want to highlight how radio can overcome many of the traditional objections to advertising.

Radio is part of our lives

Radio is an ingrained part of British culture, over 90% of the UK population tune into radio for 22hrs a week on average (RAB). We listen to radio at home, while we travel and at work and it’s also one of the most trusted media channels, perhaps because “people don’t feel that the radio station uses them – they use the radio station“, radio is seen as a positive influence in our lives unlike TV, which is often viewed as harmful.

Radio was an intrinsic part of my own childhood, Radio 2 was constantly playing in the back ground at my Grandparents house from speakers in every room. I constantly have the radio on in my own home, playing in my kitchen as background music.

Radio connects on a ‘human’ level

There is something intrinsic about radio that automatically gives brands a personality, this is very important in this age of Human 2 Human marketing. Bryan Kramer defines this #H2H marketing as; genuine and simple communication, with the humility and understanding that we’re all multi-dimensional humans, everyone of which has spent time in both the dark and delightful parts of life’.

Although many business people don’t like to admit it, research shows that many of our decisions are based on emotion which is why many of the most effective ads connect on a head and heart level.

Radio is one of the few channels that intrinsically has emotional appeal, an article on the RAB blog states;

Listeners use radio for emotional reasons – to keep their spirits up, to stop themselves from feeling bored in a car or isolated while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in.

Perhaps this ability to stir emotion, explains why charities have such success with radio advertising, as the messages fit with the idea of connecting at the head and heart level.

There is something emotive about sound which is harnessed through radio

Sound, whether it’s the human voice, music or sounds from nature and the world around us has an amazing power to stir emotion. See what I mean by clicking the image below, what does each sound make you feel?

Emotions of Sound Interactive Survey from Amplifon

Emotions of Sound by Amplifon

Radio is a multiplier – it multiplies the effect of ads seen via other channels

The RAB states; Radio’s multiplier effect seems to originate in the fact that it is an audio-only medium, and therefore stimulates a different part of the brain.

This is why radio is an ideal addition to an integrated marketing campaign.

Most notably radio significantly increases online traffic, according to the RAB, allocating 10% of a media budget into radio boosts brand browsing online by 52%. The power of radio to boost online browsing is supported by this case study from the Occam Razor blog by web analytics guru Avinash Kaushik.

Radio advertising is accessible to small businesses

it’s important to note that small businesses can benefit from radio too:

  • Local radio stations are a natural fit with local businesses. in previous posts I’ve mentioned the importance of start-ups having a local marketing strategy, radio can be an effective addition to your local marketing efforts.
  • Radio advertising is affordable
    Radio campaigns can be expensive but they can also be managed on a budget especially for local campaigns.
  • Radio is cost-effective
    Brands using radio get their money back nearly eight times over on average, and in many sectors, radio offers the best ROI of any media. 

Radio is no longer hit and miss

  • Targeted
    Radio channels have very specific data about listeners, for each station this can then be used to target relevant audiences.
  • Relevant
    Most radio listeners listen to radio while they’re doing something else e.g., school run, surfing the Internet, getting ready for a night out etc.  This means that radio ads can be scheduled to be played at opportune times that increase their relevance to the listener e.g. a drinkaware ad on a Friday night during the time people are getting ready to go out on a Friday night. Ads that are relevant are significantly more effective.
  • Online multiplier
    Radio is a great complement to social media and online marketing efforts, boosting website traffic and online sales

For all these reasons radio advertising is very much alive and well. So the next time you’re rethinking your marketing mix, radio may be worth considering.

What are your thoughts on radio advertising? I’d love to hear your comments below.

Speak soon,
Katrina

 

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There’s Room for Mail in Modern Marketing: 2 Great Examples

creative direct marketing

In this post I’m talking direct marketing or more specifically direct mail. It’s hardly what you think of when modern marketing comes to mind, but I’m going to show you two great examples that might just change your mind.

Now as you probably know, many businesses are replacing traditional outbound marketing (Tradeshows, TV commercials, radio commercials, print advertisements etc.) with inbound marketing (blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media etc.) which is a more cost-effective and ‘human’ approach to marketing.  We’ve seen this trend grow with the release of popular books such as Inbound Marketing, To Sell is Human, Trust Agents, The New Rules of Marketing & PR to name a few.

The most recent is probably There is No B2B or B2C: It’s Human to Human: #H2H. A recent quote on Social Media Today from Bryan Kramer the author, sheds light on what this human marketing is all about.

“Communication shouldn’t be complicated. It should just be genuine and simple, with the humility and understanding that we’re all multi-dimensional humans, everyone of which has spent time in both the dark and delightful parts of life”. That’s human to human. That is #H2H.

In recent years we’ve associated social media with the human element of marketing and as such it’s central to the inbound marketing movement. However, sometimes social media isn’t social at all it’s used as a broadcast channel. Likewise traditional outbound marketing like direct mail can be used in a way that is very human, embodying the characteristics highlighted in the quote above. So I thought I’d show you two great examples where this is the case, companies that are doing a great job of using direct mail as part of a modern marketing strategy:

 

Creative Jar

Great direct marketing, creative Jar

I received the direct mail pictured above from Creative Jar a marketing agency that was trying to attract the company I work for as a client. Ironically they’re an award winning digital agency who managed to get my attention through direct mail which in itself is telling. Now on the surface it really doesn’t look very exciting just an envelope and postcard. But this postcard really did move me to action and here’s why:

  • Perfect timing. This arrived on Valentines Day last year,  seeing the words ‘we want you’ made me smile and feel a little bit special, even though I knew the sender was a company
  • The message was personal. I loved the fact that the envelope was handwritten and addressed to me personally, in our e-mail culture hand written snail-mail is a bit of a novelty
  • There was an obvious and clear call to action. A personalised url (Purl) with an invitation to visit the link and find out more.
  • It was integrated with online and therefore measurable and easy for me to act on immediately

More examples of Creative Jar campaigns to inspire you

The second example comes from True Agency.

 

True Agency

Great direct marketing - True Agency

This was another direct mail campaign, probably the best I’ve ever received.  This time a hard back book with my name and company I work for printed on the front. It arrived in a really nice branded box with the words ‘start a great brand story’ on the front. The first page of the book tells True Agency’s brand story followed by about 200 blank pages for me to create my own. I absolutely loved this campaign for the following reasons:

  • It was completely original. I’d never seen a campaign like this before
  • It wasn’t just a campaign it was a gift. Beautifully presented, useful and relevant to me
  • It was personal. Not just because it referred to me by name but because it was centred around my story not theirs
  • The quality of the campaign gave me the sense of the value the company would place on me as a client

More examples of great campaigns by True Agency

So what’s the message?

Essentially it’s not about the channels you use but the way you use them; any marketing channel can be used as part of a modern marketing campaign when used creatively.

Ultimately I knew that these campaigns were about securing business but I appreciated the quality of the campaigns and the effort that was taken to make the propositions relevant to me.

Although I haven’t enlisted the services of either company they did get a micro conversion out of me and over a year later I still remember both brands, who I’d never heard of before and here I am blogging to you about them. Both campaigns reminded me of the art of simplicity and how impactful simplicity can be.

You may not have the budgets that these agencies have, but no matter what your budget you can still employ the principles that made these campaigns a success. Here are my 4 top takeaways from these campaigns

  1. Seek to connect on a personal level: As Bryan Kramer  states it’s not B2B or B2C it’s H2H (Human to Human)
  2. Simplicity is the ultimate sophistication:  the most powerful campaigns are often simple concepts executed brilliantly
  3. Go for the soft sell: Take the time to connect with people and introduce your brand before trying to sell your product. It’s common courtesy.
  4. Provoke  action: never forget that the ultimate goal of any campaign is to provoke an action

What are your thoughts on the use of traditional marketing methods as part of a modern marketing strategy? I’d love to hear them so feel free to comment below.

Speak soon,
Katrina

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Facebook Advertising: Advertising Alive & Well Pt3

Facebook advertising 

For the 3rd post in my ongoing series Advertising Alive & Well I’ve chosen to hone in on Facebook as it’s the most popular social media network, has a well-established ad platform, is one of the most effective forms of online advertising and is one of the easiest to get started with. I did consider writing a post on the ins and outs of Facebook advertising but decided against that because there are already tonnes of very useful and comprehensive resources available. These guides describe in detail how Facebook ads work, the various types of Facebook ads, the do’s and don’ts and more, I’ve included links to a few of these resources at the end of this post. Instead I’ve decided to share 5 reasons why I think you should consider Facebook advertising, no matter what size your budget is:

1.       Popularity

No doubt you know this already but Facebook is by far the most popular social network on the planet, with 1.25billion Facebook users across the world with more than 33million of them in the UK. As such it enables you to reach pretty close to every niche group or demographic that you might want to reach.

2.       Targeting

Facebook has access to large amounts of data and insights that few other companies have. This means that you are able to target ads at a level of detail that has previously been impossible in the advertising world. Instead of keywords Facebook allows you to enter interests and demographics, which in some ways is a more human and effective way of advertising than targeting based on keywords.

3.       Affordability

You decide how much you want to pay and set daily limits. Facebook offers payment flexibility by allowing advertisers to purchase ad space based on pay-per-click (PPC) or cost–per-thousand views (CPM), this allows you to tailor your ad campaign based on budget. The famous John Wannamaker quote “I know that half my advertising works, I just don’t know which half” no longer holds true. With Facebook advertising you are able to see exactly what is working and what isn’t, you can then scale what does work and pull back on what doesn’t. This means that you can not only achieve high traffic volume to your Facebook Page or website, but more importantly, traffic that converts to action whether it’s a lead or a sale.

Advertising has become less art and more science.

4.       Image based ads and more

Pictures are far more effective at grabbing attention than text, Facebook allows you to include images in each ad which helps to increase engagement. Facebook sponsored ads are also an example of native advertising which is less intrusive than other forms of advertising as it appears very much like organic content in a timeline.

5.       A resource to learn more about your fans and customers

There is a nifty feature on Facebook Pages called Facebook insights which gives you a more detailed picture of what’s working and some indications why. Facebook Insights includes useful information such as:

  • Reach: how many people saw your ad
  • Demographics: who is actually liking, commenting, sharing your posts, are they from your target audience?
  • Benchmarking data: allows you to compare the performance of your page at various points in time
  • Where your likes have come from

Hopefully this post has given you a few reasons to consider Facebook advertising and shown you yet another example of why advertising is very much alive and well.

As promised here are a few resources that I’ve found particularly useful:

  1. 45 Fabulous Facebook Advertising Tips & Magic Marketing Tricks
    Info about selecting your campaign objectives, various Facebook advertising formats, how to control the costs of advertising on Facebook and more.
  2. Facebook ads that convert (video)
    I’m a huge fan of Sandi Krakowski, she is a Facebook advertising expert and offers a tonne of resources on how to advertise on Facebook like this video. With over 390,000 Facebook fans she not only talks the talk but walks the walk.
  3. How to master Facebook marketing in 10 days (ebook)
    More about Facebook Marketing in general with a little on Facebook advertising, as I’m such a fan of HubSpot I thought I’d share. HubSpot are inbound marketing experts and if you haven’t already I highly recommend visiting the HubSpot blog
  4. How to use the new Facebook Insights
    This post all about Facebook Insights is from Social Media Examiner another very good resource for all things social.

Speak soon,
Katrina

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Listen To Your Market But Don’t Lose Sight Of Your Vision

vision

I was led to write this post based on this quote I recently read in a book called Founders at Work: Stories of Startups’ Early Days:

“ It’s good to be market-driven in the sense that you should know what’s going on, but you can’t let your customers drive your product development. You need to be able to develop on behalf of your customers, but they often don’t know what they want.”  - David Heinemeier, Partner at Basecamp (formerly 37 signals)

A lot of times when starting out in business we will do anything to get and keep a customer, because of cause no customers equals no business.

However, it’s so easy to get caught up in just getting a customer that we lose sight of the type of customers that we actually want. All customers are not created equal, some customers are better for your business than others.

Think 80/20 rule,  in most businesses 20% of the customers drive 80% of the revenue, so focus on finding and taking care of those high value customers that have needs that are perfectly suited to what you offer. The best place to start is with buyer personas, what do your ideal customers look like? This ebook 101Handy Questions to Ask When Developing a Buyer Persona will help you to build a picture of your ideal customers that you can use as a benchmark for everything you do.

But before you even get to your customers it’s important to define your vision what is the image of your business that has been placed on your heart?

I like this quote from a book I’m reading by Myles Munroe – The Principles and Power of Vision;

“To find your vision you have to look within yourself where God has placed it. The key is this: God’s will is as close to us as our most persistent thought and deepest desires”

Don’t let anyone distract you from the vision not even your customers. I say this because many business owners have ended up with businesses that they never intended to have, because they allowed customers or others to dictate or derail their vision. It’s great to get customer opinions and a lot of times their suggestions will make parts of your business better. But it’s important to know when to say no. If you realise that a customer wants something beyond what you offer, if it’s outside the scope of your vision for your business, don’t be afraid to direct them to a competitor that may be better suited to accommodate their needs. Often you’ll be doing yourself a favour and them too in the long run.

We have been conditioned to think that the customer is always right, in actual fact they are not. As stated in the quote at the beginning of this post, quite often they don’t know what they want. How many of us knew we needed a smartphone or tablet before Apple came up with the iPhone and iPad?

It can feel as though the customer holds all the cards especially when starting a new business and every new customer feels like you’ve won the lottery, but remember a business transaction is mutually beneficial,  yes the customer is paying you but you are also offering something of value.

My point is this, have a vision and stay true to it – build the business you want not the one you’ve been railroaded into creating. Don’t let gaining customers cause you to lose sight of your vision and the dream that has been placed in your heart.

So I’ll leave you with this, a beautiful example of a company that’s decided to stay true to it’s vision.

Speak soon,
Katrina

 

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New Top Level Domains: Diversify and Differentiate

new opportunities new domains

You may or may not know that soon your choice of top-level-domains will dramatically increase. No longer are you limited to .co.uk, .com., .org and the like, but ICANN is in the process of releasing over 700 industry related, top level domains. The first 7; .bike., .venture, .clothing, .holdings, .plumbing, .guru and .singles were released on the 8th February with a further 7 being released this Wednesday, 12th February.

Whether or not these top level domains will increase your search engine rankings due to increased relevance or will gain the same acceptance and credibility as a .com or .co.uk domain any time soon remains to be seen. But either way, there are definite benefits to considering the new top level domains for your business. Here are 3 reasons:

  • The Internet is now home to over 265 million domain names and climbing. If you’ve ever tried to buy a domain you’ll know that finding the exact one that you want is very difficult, especially if it’s a .com. Chances are that quite a few of your preferences will be gone  before you find one that you’re willing to settle for. The new top-level domains open up a brand new range of domains to choose from that are even more relevant to your business.

 

  • The new top-level domains are industry specific. This means that your domain name can be more specific to your business and the products and services that you offer. People will know exactly what business you’re in just from your domain. Chances are this will have some benefit in terms of search engine rankings but even if it doesn’t, it’s more helpful to your customers than a generic top-level domain which offers few clues in terms of the business you’re in.

 

  • It’s an opportunity to diversify and differentiate your brand. It may be that you want to expand your business in to new areas but you still want to keep your brand identity across all divisions, the new domains could help you do this. For example if your company name was ‘evergreen’ you could keep your .com as your primary domain but use the new domains for sub-divisions e.g. www.evergreen.clothing, www.evergreen.guru, www.evergreen.shoes etc.

Not all the domains will go live at once; they will be released in batches over the next year. Here is the latest release schedule from one of the domain registries. This list includes .technology, .marketing, .education .florist and many more. As of the dates in the schedule you will be able to purchase these domains from a number of registrars including www.1and1.co.uk.

I’d love to hear your thoughts on the new top level domains, and whether or not you plan to take advantage of this new opportunity, so feel free to contact me or comment below.

Speak soon,
Katrina

 

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Social Media Planning

Plan ask questions

I’m actually in the middle of drafting a social media plan for a project I’m working on and I always shell a plan before I start filling in the content, it just helps me focus and complete the plan in a structured way. I find that when I don’t do this my mind runs in a 101 different directions and it takes me forever to complete it. So anyway, I thought you might find the shell useful, feel free to use the following questions as a base for creating your own social media plan, perhaps adding a few additional questions to satisfy your exact requirements:

  • What resources are available to manage social media?
  • What content already exists?
  • What content can be curated?
  • What content can be created?
  • What content can be repurposed?
  • What social networks should be included?
  • What tools should be used to make the process easier?
  • What might a content calendar for the first week/month look like?
  • What about social media advertising?

Well, I’m off to continue working on this plan but if you have any questions on social media planning feel free to give me a shout.

Speak soon,
Katrina

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DOOH: Advertising Alive & Well pt2

DOOH

This is the second post in a series I started last week entitled Advertising is Alive and Well. The motivation for this series is the fact that although I’m a big fan of new and often more cost effective marketing methods like content marketing and social media, I’m a little tired of hearing that advertising is dead. Fact is, advertising is very much alive and well, the issue is that financially it remains out of reach for many companies with a limited marketing budget. However, for those companies that do have budget, which may include you if not now than in the future, it remains one of the best and fastest routes to market.

So, next on my list of favoured advertising channels is Digital-Out-of-Home (DOOH) advertising, otherwise known as digital signage or narrowcasting. I worked in the digital signage industry for a number of years prior to my current job but had forgotten what a cool advertising channel it is until compiling this post.

DOOH is essentially: any number of methods used to display multimedia content in public venues. Alternatively known as dynamic signage, electronic signage or narrowcasting, networks of digital signs have been deployed across numerous retail chains, banks, travel hubs and corporate headquarters to deliver informative and entertaining content to captive audiences and passersby. (Wirespring)

DOOH is often a very effective advertising channel because it capitalises on a number of significant marketing trends, including the following.

Interactivity

Interactive marketing has evolved from the trend and tendency of customers to ignore transactional, one-way marketing and gravitate towards advertising that is engaging and conversational, two-way communication:

Integration

Media is more fragmented than ever before with tens of social media networks, hundreds of TV and radio stations and millions of online properties, all vying for the attention of consumers, making it increasingly difficult to attract the attention of your audience. Integrated campaigns are one approach marketers use to overcome this. Integration means communicating a consistent identity from message to message, and medium to medium. DOOH is an ideal integrated marketing channel; it integrates seamlessly with many other channels including mobile, outdoor, online, social and more. Here are a few great examples:

Real-time marketing

We live in a world where everyone wants to know NOW. As pointed out by David Meerman Scott author of Real-Time Marketing and PR, speed and agility are decisive competitive advantages in our real-time economy. As digital signage becomes increasingly intelligent with smart content and dynamic interfaces and the integration of real-time data into real-world applications, growth of the DOOH market has been stimulated.
 

Personalisation – user generated content

We appreciate the value of being recognised by name and treated as individuals, evidence shows that personalisation significantly increases customer loyalty and conversion rates. Digital signage has often been at the centre of some of the most creative and personalised marketing campaigns:

Gamification

Defined as the “process of using game concepts and mechanics to engage users and change behaviour,” gamification has become a rising business trend. Gamification is such a powerful marketing approach because it allows brands to combine business interests with consumer interests by making content entertaining and fun (Econsultancy on gamification for marketers). Because it’s so easy to get fun and creative with digital signage, gamification has often been at the centre of many successful digital signage campaigns:

 

As you can see DOOH is probably one of the most innovative, flexible and dynamic advertising channels there is. Over the past few years digital signage networks have popped up everywhere from petrol stations and train stations to retail and hotel chains. It’s thriving in the retail industry in particular, in fact if you ever visit any of the Westfield shopping centres take a look at the creative ways DOOH is used. The examples shown are obviously part of expensive marketing campaigns but digital signage campaigns can be run on smaller budgets. The price of digital signage software and hardware has come down in price significantly in the last few years adding to this fact. So, if you do have  the budget it’s definitely one to consider adding to your marketing mix.

Like native advertising, DOOH advertising overcomes many of the issues that traditional advertising suffers from in terms of being interactive, often involving two-way communication and user-generated content. The best advertising campaigns adopt an integrated approach e.g. mobile, social, online etc. DOOH is often an ideal touchpoint in these campaigns.

All examples are worked produced by Grand Visual a production and creative technology company who offer platforms and services that unlock the communication potential of DOOH.

Previous posts in the series:

Have You Heard That Advertising Is Dead?
Native Advertising: Advertising Alive & Well Pt1

I’d love to hear about any DOOH implementations that you’ve been impressed by, so feel free to contact me or leave a comment below.

Speak soon,
Katrina

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The Scoop on Content Curation

Content is definitely king, good content is central to any successful marketing programme and content marketing has probably been one of the most significant marketing trends over last couple of years. Content marketing is defined as:

The marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Content Marketing Institute

When thinking about content marketing the first thought that often comes to mind is ‘content creation’, but in this post I’m going to talk about ‘content curation’, which is often the easiest place to start when venturing into content marketing . Content curation is defined as:

The process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organised way around a specific theme
Beth’s Blog

Content curation is not about gathering lots of information on a topic for the sake of it, it’s about adding value to content by organising it, giving it context and flavouring it with your own perspective. This is what makes it particularly relevant to your target audience and your business.

So, the reason I’ve actually ended up writing this post on content curation is because I was recently looking at the Google Analytics report for this blog and under traffic sources I spotted a source that I’d never seen before, a site called Scoop.It and wanted to find out more. It turns out that Scoop.It is a content curation tool that helps you find, edit and share content on your chosen topic, it helps you find the best content about a topic that you’re passionate and is effectively like creating your own magazine. The video above provides an overview. I’ve not actually used Scoop.It before but from what I’ve read it sound like a neat tool to use if you want to begin curating content.

Personally in terms of content marketing my focus is content creation as you can probably tell from this blog. However, I do use Pinterest as a content curation tool, I create boards on my favourite topics and pin the best content I find relating to these topics from across the web. For me I prefer to look at a bunch of pictures than words and Pinterest allows me to curate the best content around my topics in a way that is visually engaging. However Pinterest is not a purpose built content curation tool so there are things that you can do with tools like Scoop.It such as editing and commenting on the content you find which aren’t possible on Pinterest.

Scoop.It definitely seems like a tool worth trying so if you do give it a go, let me know what you think.

For more on content curation and the tools available here are a few links:

A Comprehensive Guide to Scoop.It for Content Creation
Content Curation Primer
Content Curation: Key Tips and Ideas for Brands
4 Promising Curation Tools That Help Make Sense of the Web

Speak soon,
Katrina

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Social Media Love: Pinterest

I am undoubtedly a social media fan, but I’m selective about my choice of networks and tend to use them for different things. I associate each social network with different personality types and tend to use them accordingly, here are my 5 fav’s in rank order:

Network Personality Use
Twitter The chatterbox. Fast and full of timely knowledge Knowledge and network building
Pinterest The creative thinker. Intelligent and beautiful Inspiration and visualisation of ideas
Google+ The undiscovered talent. Interesting and powerful but underused To connect with particular interest groups (i.e. circles) and capitalise on Google’s clout
LinkedIn The professional. Conservative and quiet Updates related to industry news & career development
Facebook The popular kid. Necessary but boring General social media updates

 

As you can see Pinterest has fast become my second favourite social media spot. In case you’re not familiar with Pinterest, it’s simply a tool for collecting and organising all the things you love, it’s essentially a virtual Pinboard with photos of your favourite things grouped together un themed boards.

I actually joined Pinterest a couple of years ago but it dropped off my radar until recently. I had forgotten what a great social media platform it is. Here are a few reasons I’m such a fan:

1.       It stimulates creativity

For me it’s important to take time out and get creative, free your mind and play around with ideas. Pinterest helps me do that

  • I use it as a mood board to visually brainstorm ideas I’m contemplating
  • I use it to tell and build stories 
  • I use it to gain inspiration from others
  • I use it to share and provide information in a light and visual way

2.       It’s versatile

Pinterest doesn’t dictate how you use it, the design of the platform encourages freedom and flexibility for you to use it in whatever way you see fit. This has led to some stunningly creative boards, check out this Mashables post 10 Innovative Uses of Pinterest for some great examples.

3.       I just love pinning

The Pin-It button is a permanent feature on my toolbar it enables me to capture things that interest me as I travel the web so that I never lose or forget the many gems I find. I always have a notebook with me wherever I go because I find that good ideas hit me at the most random moments and it’s always good to have a pen and paper to hand. Pinning is like the virtual equivalent of this.

 4.       The layout is beautiful and inspiring

It’s like a treasure trove just waiting to explored.

If you haven’t already I encourage you to check it out, you can find my Pinterest boards here, I’d love to connect with you there.

PS: Speaking of creativity if you want to get more creative  John Adair’s 100 Greatest Ideas for Amazing Creativity is a really good place to start.

Speak soon,
Katrina

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