Category Archives: Motivation

A champion needs a motivation above and beyond winning
(Pat Riley) – these are the things that motivate me.

New beginnings

The closing of a chapter

I started this blog almost 4 years ago because I felt I needed an outlet for the thoughts I had on the topics I’m passionate about; marketing, management and the things that motivate me. It’s helped me grow as a marketer and as a person, given me a means of shaping my online presence and taught me a thing or two about how to blog successfully.

This blog was birthed at  a pivotal point in my career when I had just begun my first senior management role as UK Head of Marketing for one of the biggest web hosting companies in the world. I’m closing it as I embark on the next phase in my career – business ownership!

The beginning of a new season

One of the reasons I’ve been able to enjoy my corporate career so much is because it’s never been my life, I’ve always viewed it as a strategic step on my journey to a bigger and more significant vision; training ground that would equip me to do what was really in my heart to do. While I was preparing to make my vision a reality, I was helping others fulfil theirs and I’ve had a blast doing so.

I’ve always known that business ownership was the end goal, one of the first things I did when I left university was write a business plan for the business that I would one day have – that one day has arrived!

New website, new business

Find my new business here  http://katrinadouglas.marketing

You can also connect with me on Twitter LinkedIn and Facebook.

Speak soon!
Katrina

 

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Get carried away with life

So this past Friday I took my children to the British Museum, it’s one of my favourite places in London and thankfully they’ve caught the bug too. When we arrived I gave them a map each, so they could decide which exhibits they wanted to see and I simply followed. Like most parents I find my kids and their quirks quite fascinating, so I quite enjoy just watching them as they explore and seeing their reactions to the richness that the museum contains. Anyway as we approached the East Staircase (pictured below) I started expressing my excitement about how awesome it was, and my 7 year old comes out with; “mummy, I think you’re getting a bit carried away” lol.

Umm, yes I’m getting carried away…

There’s a lot in life to get carried away with! I found this definition of ‘carried away’: “made very emotional or enthusiastic, swept away”. I quite like the notion of getting ‘swept away’, because we often live such constrained lives; constrained by expectations, constrained by jobs, constrained by what we perceive as our own limitations. Now don’t get me wrong, I think we have to be careful about getting carried away on a wave of emotion, because it can often cloud our judgement. But what my daughter witnessed was me fully embracing and enjoying the moment, not in a rush to move on to the next thing, just completely embracing what was in front of me at that moment. What she witnessed was mindfulness. Mindfulness according to Ellen Langer, a famous researcher on the topic, is defined as:

“The ordinary everyday capacity each of us has to notice new things”

On the contrary she defines mindlessness as:

“Characterised by an entrapment in old categories; by automatic behaviour that precludes attending to new signals; and by action that operates from a single perspective”

Most of us live mindlessly most of the time, rarely present in the moment just in a hurry to move on to the next. I am a type A personality, so honestly living mindlessly comes very natural to me. I’m in the process of training myself to live mindfully and it really began this year when I decided to do away with the plan, it’s exhilarating.

Life is all about perspective

I guess it’s that glass half full analogy. We live in a society that is obsessed with everything they don’t have. I just invite you to take a minute to fully embrace what you do have, in this moment. One thing that we all have is life – that alone is cause for excitement! So yes, in answer to my daughter’s statement, I’m getting carried away, and I invite you to do the same :) PS: I’m currently reading this book on mindfulness that is pretty good, A Book of Sparks: A Study in Christian Mindfullness.

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Don’t Wait to Get Stuck in a Rut to Find a New Route

change

One day about 3 months ago I was driving to work and about to get on the motorway when I realised that there was a tailback for miles and traffic was not moving. Now, normally I would simply sigh and get in line because as far as I knew there wasn’t an alternative route to my job. For some reason that morning I decided to get my phone out, find Google maps and ask it to navigate to my place of work, to my surprise it identified a route that completely avoided the traffic and I arrived at work in probably half the time I would have, had I sat in the traffic. Bear in mind that I have been commuting an average of 3 hours a day to and from work for almost 4 years, traffic jams are a regular occurrence and yet this is the first time it occurred to me to look for an alternative route hmm.

I was struck by this self-assessment, because I have always considered myself to be quite open to change. In fact in both my personal and work life I often lead change, but this experience showed me that I’m actually not as receptive to change as I thought I was. It took me being in a situation we’re I was ‘stuck’ to look for an alternative route. There was no reason why I couldn’t have looked for alternative routes prior to this and saved myself an abundance of time over the years, except my self-imposed boundaries that seem to have appeared out of nowhere. It reminded me that we are indeed creatures of habit, when we’ve been doing things for a while we often forget why we started doing them in the first place and stop asking ourselves why, even when it stops making sense.

It turns out I was given a life lesson that morning and I realised a few things:

1. There is always an alternative route, even if it’s really hidden

We’re often fooled into thinking there is no other way, so instead we settle and tolerate things that can be changed. In actual fact there is always another way, the question is whether or not we’re motivated enough to find it.

2. You have more options in life than you probably think

Truth be told we often impose boundaries and limitations on ourselves that need not exist, remedying this is normally just a matter of changing our thinking and expanding our vision. Proverbs 23:7 says; “As a man thinks in his heart so is he…”

3. Taking risks doesn’t always pay off but sometimes it does and when it does, it’s worth it

It’s such a travesty that so many of us live life fearfully, scared to take a chance and venture into new territory. I don’t advocate taking foolish and unnecessary risks, but I do believe a certain amount of risk taking does enrich our lives.

4. Change really is as good as a rest

Change can be rejuvenating, if you’ve ever moved house or changed jobs there is a feeling of new beginnings and a fresh start (despite the hard work and stress that comes with it).

5. Exploring can be fun and fun is important

As children we explore instinctively, it’s an innate part of playing and having fun, but as adults we forget this simple joy. Let’s regress a little!

I’ve said it before and I’ll say it again, this year I’m living more freely than I ever had, I’m not sure where this year will take me but I know it’s going to be good :)

So I encourage you to live freely, every now again take a new route, you may be positively surprised by where it takes you.

Speak soon,
Katrina

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What is a balanced life really?

life balance

We hear  a lot about work life balance and there is much talk in the media about the importance of it and how to achieve it. Having been a mother and wife for my entire working life, balancing career and family has always been an important topic for me. I’ve always felt strongly about not confining myself to one particular role i.e. I am not just a mother, I am not just a wife, I am not just a business women I am all of these things and more, and it’s always been important to me to grow in all these areas simultaneously. It occured to me recently that my notion of a balanced life has changed. I used to think of balance in terms of putting equal effort in to all the respective areas of my life. After all, a common definition of balance is:

“An even distribution of weight enabling someone or something to remain upright and steady”

But in actual fact I’ve found that maintaining balance in my own life very rarely means that. Life is not neat and tidy, at every stage in life there will be one or two areas that require more of your time, effort and focus than others. Therefore in life, balance never means equal.  I’m reminded of Ecclessiastes 3:1

“For everything there is a season, a time for every activity under heaven.”

Sometimes the  season and where the focus is needed is obvious, and it will be dictated by circumstances e.g. if your family is having a hard time financially it will be obvious that you need to focus on increasing your income and earning potential. Or if your child is having a hard time at school then the focus will be more on family.

However, often the change in season is not that obvious, in fact we would do well not to wait until circumstances dictate a change in focus. Quite often there are signs way before we reach this point which indicate that we need to adjust our priorities. Therefore maintaining balance for me,  means that I am aware enough and mindful enough to gauge where I need to apply the most focus in my life at any given time.

Right now in my own life I sense a change in season. From the outside looking in,  it all looks good and to be honest it is. I’m at a very good place in life and yet change is on the horizon because in my heart I know it’s time. No one can detect the times and seasons in your life better than you, you can read all you want to on maintaining a healthy work life balance, but none of it will tell you what is right for you.

So I leave you with a question, what season are you in and as we enter a New Year where do  you need to apply the most focus?

Blessings,
Katrina

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2015 My Year of No Goals

Goals

If you’ve been following this blog for a while or you know me personally, you will no doubt have realised that I am a stickler for a plan. I am a planner, my life has been mapped out with plans and much of what I have achieved in life to date has been the result of a plan.  So yes I like plans, they have served me well and if you’re not a planner there are huge benefits to having a plan as I’m sure you already know, they can significantly impove your productivity in life and in work and are well worth considering.

However, like most things in life there are pro’s and con’s and one of the con’s of planning is that if you take them too far they can confine you. Every year ever since I can remember, on the 31st of December I have taken time out to write out a series of goals for the proceeding year and assessed how I’ve faired that year, based on the goals set on the 31st of December the previous year. Once I got married I would hijack my husband for an hour or two to define the visions he had for our family for the next year. Now, my husband is a visionary, he’s just not as formal as I am, so  I can’t say he finds this yearly request riveting lol. Where as I will request a meeting for everything (including sending him  Outlook meeting requests for date nights) he likes to flow a little more freely. This year  I will be taking a leaf out of his book.

For the first time in my adult life, today  I will not be setting concrete goals for 2015. I have absolute clarity on the direction God is taking me, and I know without  a shadow of a doubt that 2015 will be a year of radical change, but I’m just getting ready to flow with God in  a way that I never have before. The thing about a plan is that it can cause you to close yourself off to great opportunities because they don’t fit neatly into your box. I sense that 2015 will be a year of divine opportunities, unexpected opportunities and even mind blowing opportunities. I’m reminded of the words of Isaiah:

Isaiah 55:8-9 New International Version (NIV)

8 “For my thoughts are not your thoughts,
neither are your ways my ways,”
declares the Lord.
9 “As the heavens are higher than the earth,
so are my ways higher than your ways
and my thoughts than your thoughts.

I’m getting ready to enter my year of flow and I’m excited about it!

As you get ready for 2015 listen to what God is speaking to your heart, if you get quiet enough you’ll hear it, often it takes the form of a deep sense of peace or an innate sense of knowing. He has a plan for you that is more wonderful than you can comprehend and he wants to communicate it to you directly. So on that note there are two books that I highly recommend you read, both have impacted me tremendously and I believe reading them will profit you greatly:

  1. Living as a Spirit: Hearing the Voice of God on Purpose by Chris palmer
  2. Hearing God: Developing a Conversational Relationship with God by Dallas Willard.

Finally, thank you for visiting this blog I realy appreciate it and I pray you have a phenomenal 2015!

Love and blessings,
Katrina x

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Uncovering You

Uncovering you

Covering ourselves is often wise and decent, but have we got things a little twisted? It seems modern culture encourages us to bare more of our skin but hide more of our hearts. Perhaps it’s time to flip the script.

Romans 8:35 says;

Who shall separate us from the love of Christ? shall tribulation, or distress, or persecution, or famine, or nakedness, or peril, or sword?
I was reading this verse the other day and the word nakedness struck me. I’ve read this verse many times but had never really noticed it. So I began to ponder what nakedness really means.

Yes, the most common definition is to be without clothing or covering, but it’s more than that, as another definition puts it, it seems to imply being ‘exposed to harm and vulnerability’. With this in mind it stands to reason that we are prone to covering ourselves, no one wants to expose themselves to harm deliberately.

But is nakednes always negative and does it always leave us exposed to harm? – No, it depends who we are exposing our vulnerabilities to.

We fear that our nakedness; the baring of who we are – the good, the bad and the ugly will make us unloveable. To society at large perhaps. But that’s only because for the most part, most of us are working with an inferior definition of love, suffice to say God is love and there can be nothing more liberating than to bare all before Him. Not even the uncovering of our sin and shame can seperate us from the love of God.

Many of us seem ashamed to bare our true selves, we feel the need to embellish ourselves, as if it’s not enough just to be who we were created to be.

It started in the Garden of Eden, Genesis 3:10 states;

So he said, “I heard Your voice in the garden, and I was afraid because I was naked; and I hid myself.
We walk around camouflaged – from the way we dress, to morphing into different people depending on who we’re around, the situation or circumstance. There’s a better way.

I’m a Christians for many reasons but one of the main reasons is that in Christ I don’t have to hide anymore, hiding is hard work! Now I walk free.

God covers us with His love, grace, peace and truth. He covers our imperfection with His perfection and transforms us from the inside out.

We aught not be ashamed to bring the things that aren’t right into the light, because the truth is, we can only be delivered from the dark things in our lives when they are exposed. We first  have to expose ourselves to the light, before we can be transformed by the light.

2 Corinthians 3:18 states;

So all of us who have had that veil removed can see and reflect the glory of the Lord. And the Lord—who is the Spirit—makes us more and more like him as we are changed into his glorious image.

So I encourage you to allow the real you to stand up and walk into the light, His name is Jesus!

 In Jesus we’ve been invited to go back to Genesis 2:25;

 Now the man and his wife were both naked, but they felt no shame.
(As I was contemplating this topic I remembered a book I read years ago by TD Jakes called It’s Time to Reveal What God Longs to Heal: Naked and Not Ashamed definitely worth a read.)

 

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Innovation, Inspiration and Infants

We are all born creative. We just got it educated out of us. -  @ThamKhaiMeng

Born creative

I spent Tuesday at Internet World promoting the new .London domain on the Dot London stand which I was pleased to be doing as it’s probably one of the most promising of the new top level domains being released this year.  However, If you’ve ever manned a trade show stand for any length of time, no matter how interesting the product or solution you’re promoting may be, the experience is generally  less than joyful lol.

The highlight of my day was in fact the arrival of three young boys aged between about 11 and 13, at first I thought nothing of their presence until I heard them speaking quite articulately to one of my colleagues about domains, their website, a game they had created and how the three of them had formed a partnership to realise their idea.

I actually felt so emotional and filled with pride at their enthusiasm, determination and creativity that anyone would have thought they were related to me and not three strangers that I had just met (I think that type of emotional overflow is one of the weird side effects of motherhood). According to the father that was with them, under 18′s aren’t typically allowed to these trade shows and they had to apply especially for the rules to be waivered,  I was so inspired by them it got me thinking about how kids inspire me in general.

I just love that children are not deterred by barriers; their natural inclination is to get under them, around them or over them and there is much we can learn from this attitude.

We often hear that if you want to be great it pays to follow and take notes from those that have tread the path before us, I believe that there is great value in that  and it’s one of the reasons business mentors are so important. However, I also think there is much to be learnt from our children and young people,  so I thought I’d share 3 things I’ve learnt from mine:

1.   They are totally unrealistic

We as adults are often hindered by what we feel is ‘realistic’, that is what is ‘sensible’, ‘practical’, ‘achievable’ and ‘expected’, which is fine but limiting if you want to achieve anything significant in life.

Children just flow with their imagination, and embrace the possibilities, the issue of whether or not something is ‘realistic’ never pops into their heads. As we get older we loose this ability to think freely and often impose invisible boundaries on ourselves. I am by no means encouraging recklessness, there are indeed times when realism serves us well. But, we’ll also do well to  free ourselves from what is ‘realistic’ sometimes and pursue those things  we once dreamed about. If others have done so and succeeded why not you?

Richard Branson certainly wasn’t thinking about what was realistic when he founded Virgin Galactic and decided to make space tourism a reality.

2.   They have mastered the art of  ‘bouncebackability’

Children just aren’t discouraged by failure, they just get up and go again. Often we’re paralysed by failure or the fear of it, but there comes a point when you’ve just got to feel the fear and do it anyway. In the words of Tim Storey a set back is a set-up for a come back”.

3.  They have an incredible capacity and willingness to learn

Children have such a thirst for knowledge and never stop asking questions, I’m often fascinated by my children’s capacity to learn and retain information, their brains are indeed like sponges.  As we get older our thirst for knowledge tends to cease and we get bogged down in what we already know, which can limit not only our thinking but also our prospects. There is an extricable link between economic prosperity and the ability to acquire knowledge.

One of my favourite Bible verses is 1 Corinthians 2:9 which says:

But as it is written: “Eye hath not seen, nor ear heard, neither have entered into the heart of man the things which God hath prepared for them that love Him.”

I believe there are things that God has for us that we haven’t even imagined.

I’m reading a book at the moment called ‘Faith For Like: Overcoming Everyday Challenges’ and in it Bishop Keith A. Butler says:

“God gave you imagination not so that you could make movies with nine-feet tall blue people in a tree. God gave you imagination so that you could see the promise in advance.”

Richard Branson could see the reality of space tourism in his minds eye probably way before he founded Virgin Galactic. Today, not only has the commercial spacecraft been built, but as seen in the video above it has just completed it’s third test flight into space.

So finally, my question is – what can you see on the inside of you and what are you going to do about it?

Speak soon,
Katrina

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A Tribute to Art and Friendship

Simone Brewster Jewellery

I’m a marketer and I love marketing but more often than not it’s not marketing per se that inspires and stirs creativity in me, it’s those things outside my industry. One of those being art, in all its guises and another – friendship.

I’d never thought to put the two together before, until I begun thinking about a friend of mine who also happens to be a brilliant designer and entrant in the recent ‘Women in Making 2014’ competition. So I of course popped over to vote for her and begun to think about her work, in doing so it occurred to me that her work is in many ways a metaphor for our friendship.There are character traits that she has that shine through in both her work and friendship.

But  before I go any further – in the name of honesty I think it’s best to declare that my number one goal for this post is that by the time you reach the end of it, you know who Simone Brewster is. You might even see fit to pop over to Facebook and like her page or perhaps frequent her website :) . But I didn’t just want to tell you about her work, I wanted to convey something about the artist she is, and I realised I could do that by telling you about the friend she is:

Honesty

I recently read an article ‘The 8 types of girlfriends that every women needs’ and Simone Brewster is most definitely the honest friend. As the article states:

This is the friend that will tell you like it is, even when you don’t want to hear the truth. But she’ll tell you in a loving, sisterly kinda way (and sometimes, she’ll just give it to you raw ’cause the situation called for it). This is the one that when everyone else is telling you, your new haircut looks amazing on you (not to hurt your feelings), your girlfriend will take you to her stylist to get it hooked up the right way. – Simone Brewster is that friend, and boy do we all need a friend like this!

Her work has the same honesty, whether you feel ready to hear it or not it has something to say and it’s said simply and clearly so there’s absolutely no confusion.

Simone Brewster Supermodel 101

Supermodel 01
Material: Aluminium and Copper

Confidence

She has the type of confidence that will either intimidate you or rub off on you. I’ve known Simone Brewster for 20 years and she’s always known and been crystal clear about who she is and what she represents. Her work has this same quality; it’s BOLD and STRONG and has undeniable presence. You can’t walk into a room and fail to notice Simone Brewster is there, she has presence even when silent. Her work is the same.

Simone Brewster Negress & Mammy

Negress and Mammy
Material: Solid stained Tulip Wood

Integrity

One definition of integrity is ‘the state of being whole and undivided’. Simone Brewster does not do mixed messages, neither does she waiver or stray from her convictions. She is one of the most consistent individuals I know and once she sets a path she sticks to it. Her work has this same integrity. There is no compromising and her collections exhibit continuity; each one telling a story that has a clear thread running all the way through it.

In the wise words of Samual Johnson;
There can be no friendship without confidence, and no confidence without integrity”.

The Tea Jewels

So today I want to leave you with three key takeaways:

1. Honour friendship :
Proverbs 27:5-6 states; Better is open rebuke than hidden love. Wounds from a friend can be trusted, but an enemy multiplies kisses.

2. Seek inspiration outside your industry:
This will spur creativity and creativity has value in any field

3. Go visit www.SimoneBrewster.co.uk


Here’s to art and friendship, have a blessed week,
Katrina

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Finding your flow

flow

There are times when I open up a word doc and my mind and fingers are in total sync, the ideas just ‘flow’, I’m typing and it appears great things are happening because I’m in that particular mental state. Perhaps you can relate?

Mihaly Csikszentmihalyi a Hungarian psychologist coined the term ‘flow’  to describe this mental state and describes it as follows;

“being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you’re using your skills to the utmost.”

Here’s a brief overview of the theory:

The benefits of finding flow

  • Flow enables you to produce high quality work with relative ease
  • Flow gives you a feeling of satisfaction and happiness
  • Flow takes the struggle out of work
  • Flow enables you to maximise your time
  • Flow increases your productivity
  • Flow enables you to have focused concentration on a task
  • Flow makes work easier and I’ll even go as far as saying joyful
Evidently our lives would be a whole lot easier if we could set our minds to a task and just ‘flow’. However, often ‘flow’ evades us, and it can be a struggle to concentrate long enough to find that flow. As mentioned in a previous post, some days with all the will in the world productivity and focused concentration eludes me.

So the question is how do you find your flow?

  1. You have to have a passion for the work and the task at hand
  2. It has to be challenging yet not too hard

Hence, if you are persistently struggling with the above in a particular area, maybe it’s because it’s not the right work for you. Quite simply you can’t flow in something that you’re not passionate about or gifted to do.

So the question remains what are you gifted to do? Well, what are you naturally passionate about? where do your natural strengths and talents lie? What occupations exist that will enable you to bring your passion and talents together? If you’re struggling to answer these questions, I highly recommend that you read the Purpose Driven Life by Rick Warren, it’s a really good place to start.

I’d like to add a caveat at this point, just because you are good at something doesn’t mean no work is required or that as soon as you set to work you’ll ‘flow’, but what it does mean is that even if it takes time you’ll be able to ‘flow’ eventually.

Here’s an example from my own life; I believe God has gifted me with the ability to write and speak in a way that compels others. However, that doesn’t mean that I can write a blog post or article without spending time thinking about it, or stand in front of a group of people and present without preparing thoroughly. In fact I often ponder ideas for days if not weeks before I actually put pen to paper or present. However, once I’ve prepared I find it quite easy to flow.

The thing about ‘flow’ is that once you’re flowing the end result will have elements of what you prepared but will often look quite different. Reason being when you’re flowing in your gift it will sometimes take you places you hadn’t prepared to go, so by all means prepare, but when what you have prepared goes awry, don’t sweat it, just go with the flow!

Mihaly Csikszentmihalyi has a lot to say about ‘flow’ and a great deal of it is useful, but I’ve found that I flow best when I simply let go of all worries and concerns and cast my cares on God (1 Peter 5:7). What I’ve found is that God has placed a treasure trove of gifting’s on the inside of me and when I let go and trust Him to bring those gifting’s out, that is when I really find my flow! Likewise there’s a treasure trove of gifting’s in you.

Blessings,
Katrina x

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6 ways to be great in and outside your organisation

fly high

You can be equipped for a job but ill-equipped for success beyond that job. The reason is that most companies will train you to be great within the confines of that organisation and the way they work, not beyond it. This is why if you stay with one company for too long it can sometimes go against you because some employees may feel that you are too used to another companies way of working and may have difficulty adapting to theirs.

I value loyalty and personally I’m not one to change jobs every five minutes but I also believe that variety is valuable and the more varied you’re working experiences are the more equipped you are to handle a variety of situations and people. I think the reason why many people are frustrated and bored in their jobs is because they’ve simply stayed too long. Many people are too scared to look for something new; a job might be mundane and boring but many will say ‘at least it’s safe’. Staying in a job too long can knock your confidence and give you the feeling that you can’t do anything else and find anything better. I’m reminded of something I heard recently from a Pastor I know; “Never be afraid to lose your job to find your calling/purpose in life”.

I believe we all know in our hearts when it’s time to move on and look for a new challenge but many times we ignore the nudge and settle for the safe option, in this post I want to encourage you to embrace the ‘nudge’.

I’ve always made it a priority to train not just for where I am but for where I’m going  this has meant that although I haven’t made many career moves they’ve tended to be big career jumps, because I’ve been prepared for promotion, for example:

What How
Secured my first marketing job 3 days after my last university exam, before I had my results I knew what employers would be looking for, tailored my CV accordingly and applied for jobs while studying for exams
Promoted from Marketing Coordinator to Head of Marketing within 8 weeks of arriving in a new job I had the necessary experienceI had industry standard professional qualifications not just a degreeI worked to the standard before I had the title

Equipping a team as well as yourself

As a manager I also train and coach my team to equip themselves for success within the company and beyond it in the following ways:

  • By sending them on trainings that are relevant to their work as well as the direction that the industry is moving in
  • I deliberately get them to work to goals tied to the company’s success as well as their personal development goals
  • I encourage them to stay close to the industry and build their own networks in and outside the company
  • I constantly challenge their assumptions and encourage them to ask better questions, after all, the quality of learning is determined by the quality of our questions

In this way my role is twofold, both manager and a mentor.

So here are my  6 top tips for equipping yourself for success inside and outside the walls of the company you work for:

1.      Build your own networks inside and outside the company

LinkedIn makes this a whole lot easier than it used to be

2.      Stay close to your industry

This includes connecting with key influencers, becoming a member of relevant trade organisations and attending industry events. For me this meant becoming a member of the Chartered Institute of Marketing very early on, through which I am now Chartered and sit on the local non-executive committee. I also connect with marketers I admire across social media.

3.      Read broadly

For me this is crucial it’s almost impossible to stay ahead of the game without reading; everything from, books to blogs and biographies

4.      Be committed to  continuous development

Continue your training and remember that ‘a degree is just that a degree of knowledge’ as my Pastor recently said. With the rate of change and knowledge increase in most industries, you cannot afford to stop at a degree. For me the CIM CPD program has been invaluable in this regard. It’s not your employers responsibility to keep your knowledge relevant and up-to-date, it’s yours so live life learning.

5.      Have a balanced life

Make time for a range of interests, research shows it makes you better at your job as it broadens your vision and improves  creativity.

6. Always be preparing for where you’re going

Focus on the future not just where you are today, remember a job is no longer for life it’s just for a season

Finally, don’t live to work, work to live.

Speak soon,
Katrina

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